The ASK: Create and brand a Disney Skill that engages Amazon Alexa users with the Disney Music Hits playlist on Amazon Music Unlimited (as a part of Indoor Recess Session 3)
The TARGET: Focus on catering to the 18-34 age group, predominately female target consumer
The EXECUTION: A whimsical, yet grounded, campaign around the idea that no Disney adventure can compare to the story of your own life.
THE TEAM: Cassie Pruitt (VID), Mo Rayburn (AD), April Ding (AD), Indira Midha (CW), Brad Sigal (CW), Okina Tran (STRAT), Jaylen Culp (STRAT), Vanessa Wong (STRAT)
The Commercial
